Hi.
This is the homepage that needs a refresh – http://www.wackywheelers.com
I like the colours, and the idea of the jagged header and footer – and this is replicated throughout all our promotional materials, so want to keep the colour scheme as is.
The logo is also used everywhere, and although I’m not precious about it, wouldn’t particularly want it changing.
The first impression of the site tells you exactly what we’re about – its vibrant and fun. However – it isn’t immediately obvious that its name is Wacky Wheelers – you’d be forgiven for thinking it was called Jeep Driving Parties. When we were just doing parties that was fine – but now we have added 2 other arms to the business with more planned, then we need to bring the other elements to the fore.
In brief – the company has three elements – the jeep driving parties, the ‘safari trail(s)’, and more interestingly sales, parts and repairs of the Jeeps themselves.
The latter element will be the main growth area over the next 12 months – and although overall traffic is up 68% on last year over the same period (ytd) so is our bounce rate – so clearly the first impression is not working.
I want any visitor to our site to be clear that we are the UK’s (if not the World’s!) leading experts in Gaucho Jeeps and Jeep Driving Parties – (the Safari driving being secondary).
The middle section is fixed on the site (scrolling), and I am happy to keep it that way (unless persuaded otherwise) as I like the idea of having the overall image on one page. However – the header and footer need to be dramatically reduced to allow much more space in the middle section.
The site is all dynamic (in php), being driven from a Mysql database.
So what I am looking for is a freshen up of the design, and maybe with the extra space gained in the middle we might have 4 images on the right rather than 3.
I have hundreds of images to pick from if any images are required – but what i really want is some inspiration – and someone to carry that out…
Oh – and anyone who replies ‘We can do it’ will be immediately removed. I want to hear your specific ideas.