Here is the info requested for Five Star Doors
Customer’s current website is http://www.fivestardoors.com/index.html
Note: The link above will be the site that we plan to reconstruct.
Now, the customer also has another site http://www.fivestarcanada.ca/index.html, he no longer wishes to have two websites, so, we will be merging any of the info in fivestarcanada.ca into the main website. Abdallah, the Visio Hassan sent you, has already kept in mind the merge, I am simply sending you the second website as a FYI.
1. Key Terms
French doors, Solid wood doors, Entrance doors, Interior doors, Hand Carved doors, Reception Desks for lobby, Kitchen Cabinets, Dining room set.
Note: I know these terms are broad, but I would like you to run an analysis and for us to see how we can make them more specific. The client would like to target Alberta and more specifically Edmonton and Calgary, keep in mind he also deals with Canada as a whole. So, I am thinking, would you be able to tell me when is it more wise to use i.e French Doors Canada, rather than French Door Edmonton, or French Doors Alberta. Catch my drift? If not give me a shout and I’ll elaborate.
2. Site Objective
The prospect will be using the website as the main source of advertising, his goal is for clients to call him for estimations through the number on the website. No actual price for products will be displayed, simply because his work is customized to each client’s individual needs.
3. Competitors
http://www.windsor-edmonton.com/home_builders/windsor_plywood.htm
http://www.blackforestwood.com/
http://www.cwdwindows.com/company/index.html
http://www.northwoodsdoors.com/
http://www.kudosforwoodfurniture.ca/
http://www.kitchencraft.com/contactus.aspx
http://www.deltoncabinet.com/Edmonton%20kitchen%20cabinets.htm
http://www.artindoorscda.com/contact.aspx
http://www.carvedbyramsey.com/
FYI: These are competitors located in Alberta, but many other exist throughout Canada, that target Canadian Market as a whole.
Note: We will be quoting him for development as well as marketing, so yes, please do keep the marketing in mind when developing the website. If you can provide me with a quote for both separately, or together it will due, whatever is simpler for you.
Let me know if you need any additional info, or if anything is unclear,