Title-logo Design (smith & Stone)
This is the logo for a small business start-up based out of NYC: Smith & Stone, an upscale NYC private tutoring company for standardized tests (SAT, ACT etc.). The aesthetic of the company is clean, minimal, and classic (an aesthetic similar to high British fashion but tutoring (see DSDundee.com for inspiration)). I want the logo to simply be the name of the company, no frills, but with an appropriate font. Ideally I’d like the logo to be “Smith&Stone” using the “&” symbol with less-than-standard spacing between the symbol and the adjoining words. As far as coloring, I am looking for a deep matte charcoal, something almost black, but just a little off. Also potentially interested in some sort of SS-seal I can put on business cards, letterhead etc.
