Multi-channel, response driven marketing and communication platform designed to deliver email, text messaging, voice broadcasting, text-to-speech, fax and print. Features to include:
Technology:
– Ruby on Rails
– mySQL
– Amazon EC2 (main application), S3 (image library)
– jQuery, Ajax, Open Source
– Channel partners will be provided (most have API’s)
Contact Manager:
– Import (csv, text, Excel)
– Export
– Custom Views (query from available contact fields)
– Create Custom Fields (text, number, picklist, etc.)
– Create Tags (free form text for searching, etc.)
Create a Template:
– Email – Flexible, WordPress type email/HTML editor
– Surveys
– Voice Broadcasts
– Text-to-Speech
– Text Messaging (SMS, MMS)
– Opt-In Landing Pages
– Fax
– Print (postcards, form letters, etc.)
Create a Workflow:
– Event and trigger based workflows
– Time based workflows (example: email sent after 5 days)
– Deliver communication based on previous responses
Image (Content) Library:
– Allow end users to upload graphics, audio files, videos, etc.
– Files can be added to templates or attached in emails
– Upload mutiple files at one time
– Add title, description and tags on upload
Communication Engine:
– Engine to deliver communication from workflows
– Full reporting/analytics
API
– All functionality of the system
– User Interface will utilize our own API
– Complete documentation with code samples
Reporting
– Custom reports
– Complete analytics
Dashboard
– Top statistics
– User defined dashboard
Multi-Language
– English to start; designed for other languages in future
Additional requirements available