Internal Seo
SEO expert wanted.
Websiteadr: see attachment..
ToDo list:
Html code analysis:
Analyse the html code and the structure. Make a list of all not SEO friendly elements and make advices for optimization.
Keywords:
There is an existing list from 25 keywords. Analyse the list and help to improve the keyword list. Target: good results for all keywords with a focus on the top 3 keywords.
Before you start to work with the keywords provide them as excel list.
Page titles:
Optimize the page titles according to the final keyword list and the content.
Create unique title tags for each page!
Use brief, but descriptive titles!
Do not overload the meta tag description with unneeded keywords!
Use google (or similar) webmaster tools for reporting.
Meta tag description:
Create meta description according to the result from the keyword research. (Length 200-250 signs per page)
Use google (or similar) webmaster tools for reporting.
Meta Keywords:
Create Meta Keywords according to the chosen keywords.
URL structure:
Check the URL structure. Optimize them according to the keyword list.
Site navigation:
Check site navigation. If required make recommendations for improvements.
Content (text optimization):
Analyse and optimize the text content from all major sections according to the keyword list.
Create report about keyword density after optimization.
Sitemap:
There is an existing sitemap xml. If required change the sitemap.
Links:
Check and optimize Links, link structure, alt tags, text link words and titles.
Implement alt tag attributes on the pages and also some text links for the target keywords.
Heading tags:
Not sure heading tags will improve the rank or not. If you have good experience with ad heading tags on the product pages.
WebPages Title:
Optimize the used page urls according to the targeted keyword list.
Content (text optimization):
Analyse and optimize the text content from all major sections according to the keyword list.
Use google (or similar) webmaster tools for reporting.
Images and alt tags for images.
Optimize image filenames and create alt text description.
Robots.txt
Create robots txt file for SE.
SE submission:
Submit the site to the top 20 search engines (manual) and provide a report about.
Final report:
When ready create final report about done work.
When this project is finished:
Make an offer for further SEO optimization steps.
